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What Can Evian Teach Us About Good Research?
“The faster I got, the smoother the flight… The barriers had never been in the sky, but in our minds.” -from Chuck Yeager’s biography on the day he broke the sound barrier Tony Chapman, Founder and CEO...
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Shhh! (The Secret Ingredient to Customer Insights)
Insights. That mystical, magical, overused buzzword that clients demand and suppliers promise. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights...
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