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What Can Evian Teach Us About Good Research?
“The faster I got, the smoother the flight… The barriers had never been in the sky, but in our minds.” -from Chuck Yeager’s biography on the day he broke the sound barrier Tony Chapman, Founder and CEO...
View ArticleShhh! (The Secret Ingredient to Customer Insights)
Insights. That mystical, magical, overused buzzword that clients demand and suppliers promise. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights...
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